Find out why your idea will fail before it does.

Not another idea validator

Most tools tell you if your idea sounds good. Failure Forecast tells you why it probably fails, what evidence supports the risk, and exactly what to change before you waste time, money, or momentum.

"We don't validate your idea. We attack it before the market does."

Add as much detail as you like — the more concrete, the sharper the attack. You can refine it on the next step.

View Sample Report
Spot fatal risks
Before spending money, ordering stock, hiring devs, or running ads.
Vague → survival plan
Turn a fuzzy idea into a focused, testable 7-day plan.
Rank risks brutally
Likelihood × severity × avoidability. No fluff, no cheerleading.
Get a verdict
Proceed, Pivot, Pause, or Kill — with the reasoning shown.
How it works

Four steps. No fluff.

01
Describe your idea
Plain English. What it is, who it's for, how it makes money.
02
We attack the assumptions
Risk logic ranks the weakest points by likelihood and severity.
03
You get a Failure Forecast
Brutal verdict, survival score, and a practical fix list.
04
Fix and reforecast
Iterate the idea. Watch the survival score climb.
What you get

Inside every Failure Forecast

Brutal Verdict

A direct, founder-grade summary of why this fails — or doesn't.

Future Failure Story

A 12-month-from-now post-mortem written before you spend a penny.

Top 10 Failure Risks

Ranked by likelihood, severity, and how avoidable they are.

Risk Heatmap

A visual grid of likelihood vs severity so the landmines stand out.

Assumption Kill List

What must be true for this to work — and how to test it fast.

Competitor & Market Signals

Crowding, complaints, and where the wedge actually lives.

Customer Objection Map

The 5 objections most likely to kill conversion — with fixes.

Survival Score

A single number that captures the whole picture, 0–100.

Best Route Forward

The sharpest niche, offer, channel and price to start with.

7-Day Risk Reduction Plan

What to do each day this week to de-risk before building.

Failure Forecast stress-tests business ideas, startups, products, apps, and launches using risk analysis, competitor signals, customer objections, trend patterns, and failure logic — then gives you the strongest route forward.

Sample report

A glimpse inside a Failure Forecast

App / SaaS · Building

AI-powered habit-breaking app

Proceed with changesRecommended: narrow the wedge

Top risk: Too broad for first-time users. Acquisition will be expensive without a sharper beachhead.

Best route: Start with one painful habit and one urgent use case. Charge from week one.

Market Pull68
Differentiation54
Monetisation72
Trust Risk62
71
Survival
Pricing

Built for builders, not browsers

Free Mini Forecast
£0
1 mini forecast. Basic risks & score.
See plans
Full Forecast
£29
One full report. Export & save.
Run a Full Forecast
Founder Plan
£29/mo
15 forecasts, saved reports, reforecasting.
See plans

Before you spend a penny, attack the idea first.

Find the landmines before you step on them. Run a Failure Forecast and get a survival plan in under 60 seconds.